Available to Consult

Let's Chat!

I've been building for 20+ years — VP of Digital Strategy at HY Connect, Digital Strategy Director at ICF Next, Client Principal at LaunchPad Lab, and now running product & marketing at a healthcare tech company. I've seen what works and what doesn't across agencies, startups, and enterprise. Now I use all of that to help small businesses and real humans get more done with less. If you need someone who's been in the trenches, let's chat.

🤖

AI Setup & Training

Get Claude, ChatGPT, or other AI tools actually working for your business. Custom workflows, automations, team training.

🎨

Design & Brand

Logos, websites, marketing materials, brand identity. Two decades of design chops at your disposal.

🚀

Marketing & Strategy

From scrappy startups to healthcare tech — marketing engines that actually drive growth.

⚙️

Automations & Ops

Streamline workflows, connect tools, eliminate busywork. Systems that run while you sleep.

Let's Connect →
25 Years In The Game

The Resume

From utility company ops to VP of digital strategy to healthcare tech product director. Every stop taught me something I use every day.

Year
Design
Dev
Ops
Mktg
Strategy
UX
Product
2002
McAtoms Design 2002 – 2010
Founder & Designer
Freelance web design and development from the ground up — mom & pop shops, community orgs, and the occasional bigger fish. Building the craft one client at a time.
2003
2004
Nicor Services 2004 – 2010
Supervisor, Warranty Products
Ran operations, marketing, tech development, and project management for a utility subsidiary. Didn't know it at the time, but learning how a business actually works day-to-day became the superpower that set me apart when I got to advertising.
2005
2006
2007
2008
2009
2010
HY Connect 2010 – 2016
Digital Strategist → VP, Digital Strategy & UX
Six years climbing from strategist to VP. Led digital strategy, UX, and engagement for brands like BCBS, Wahl, Yamaha, and Turtle Wax. Built and managed cross-functional teams that shipped real campaigns for real clients.
2011
2012
2013
2014
2015
2016
ICF Next 2016 – 2020
Digital Strategy Director
Enterprise-level clients, complex systems, big-brand campaigns. United Healthcare, Centene, Amtrak, Kawasaki, Roche Medical, Mettler Toledo, Eaton, and the Chicago Blackhawks. Where I learned to operate at scale.
2016
⚛ Parallel Track
XYZ Game Labs 2016 – Present
CEO & Co-Founder
Co-founded an indie board game publishing company. 7+ published titles including a Borderlands licensed game. Product design, marketing, operations, and Kickstarter campaigns — the full founder stack.
2017
2018
2019
2020
2021
LaunchPad Lab 2021 – 2023
Client Principal
Led client relationships at a product development studio. Discovery, strategy, and shipping custom software. Known for translating complex ideas into digestible plans and connecting with clients through empathy and structure.
2022
2023
2024
Current
KlearTrust 2024 – Present
Director, Product Management & Marketing
Running product and marketing at an FFF Enterprises healthcare tech startup. Product manager for the KlearTrust platform — requirements, UX/UI, dev coordination — while building the brand, content strategy, and go-to-market from scratch.
2025
2026
Now Where I Am Today
KlearTrust KlearTrust
Director, Product & Marketing
Healthcare credentialing platform at FFF Enterprises. Product strategy, UX, dev coordination, brand, and GTM — built from zero.
Explore KlearTrust →
XYZ Game Labs XYZ Game Labs
CEO & Co-Founder
Indie board game publisher. 7+ titles shipped including a Borderlands license. Product design, Kickstarter, and the full founder stack.
Explore XYZ Games →
MyCapsul MyCapsul
Founder
AI-powered life OS. An agent that knows your world paired with a dashboard that makes it visible. You chat, it learns, it acts.
Get MyCapsul — Free →

Brands I've Worked With

United HealthcareDigital Strategy
CenteneDigital Strategy
AmtrakCampaign · Digital
Blue Cross Blue ShieldStrategy · UX
Chicago BlackhawksCampaign
KawasakiDigital Strategy
Roche MedicalDigital Strategy
Mettler ToledoDigital
EatonDigital Strategy
YamahaStrategy · UX
WahlCampaign · UX
Turtle WaxCampaign · Digital

Stop managing. Start living.

An AI agent that actually knows your world.

Your schedule, your finances, your goals — paired with a personal dashboard that makes it all visible. You chat, it learns, it acts. The more you use it, the less you have to explain.

Talk, Don't Type

No forms. No menus. Just tell your AI agent what's happening — it picks up context naturally and acts on it.

24-Hour Clock Planner

Visual ring that maps your entire day — color-coded blocks for work, family, build time, and rest.

Budget & Spend Tracking

Income, bills, gap-to-zero math, spending by category. See exactly where you stand — updated live.

Project Cubes

Track every project with task lists, energy levels, decision logs, and artifact links. Ship with a timeline.

Free & open. Built for real life — tight budgets, ADHD brains, complex logistics.